Azai Lui(Simon)，1960香港出生，廣告片導演、創作人，喜歡一切藝術感的東西。曾擔任本港 Music TV 及電影的美術指導 ; Penthouse、君子雜誌、清秀、瑪利嘉兒、名車、名家…等雜誌的藝術總監。香港政府回歸慶典《一九九七萬丈光芒慶回歸》藝術統籌。香港政府千禧慶典《龍騰燈耀賀千禧》總視覺策劃。《千禧金龍彩燈》設計制作人(健力士紀錄為世界最大的巨龍彩燈，全長3,048米，高14米) 。
導演作品 (部份商號)：周大福、新世界地產、恒基兆業、香港南北行、中國電信、中國移動、平安保險、廣發銀行、農業銀行、中信集團、碧桂園、番禺政府、TCL、美的、廣州本田、蒙牛、香港松記甜品、香港無限極、香港葆露絲、OLAY、廣州霸王集團、康寶萊集團........

Azai Lui (Simon), a Hong Kong native born in 1960, is a distinguished commercial film director and a creative individual with a deep passion for the arts. He has held positions as the art director for Music TV and films in Hong Kong, as well as for prestigious magazines like Penthouse, GA, Esquare, Penthouse, Elegance, Marie Claire, Beautiful Home, and Super Car, among others. Azai served as the art coordination for Celebrating The Birth of Hong Kong SAR "Hong Kong 97 Spectacular" , and he was the chief visual planner for the government's Millennium Celebration event titled "Millennium Extravaganza." Azai is also recognized as the designer and producer of the "Millennium Golden Dragon Lantern," acknowledged by the Guinness World Records as the world's largest dragon lantern, measuring 3,048 meters in length and 14 meters in height.

The directorial works for various brands include projects for Chow Tai Fook Jewellery, New World Development, Henderson Investment Limited, Nam Pak Hong Union, China Telecom, China Mobile, Ping An Insurance, China Guangfa Bank Limited, Agricultural Bank of China, CITIC Group, Country Garden, Panyu Government, TCL Electronics, Midea Group, Guangzhou Honda, Mengniu Dairy, ChungKee Dessert, Infinitus Hong Kong, Bonluxe (Asia), OLAY, Herbalife, and China Ba Wang International Group. These projects encompass a diverse range of industries and sectors, showcasing a breadth of experience and expertise in the director's portfolio.